• Memo from Peter Ricketts (Political Director, UK Foreign and Commonwealth Office) to Jack Straw (UK Foreign Secretary), March 22, 2002And cup holders...don't forget the cup holders....I'm sorry. I lost myself for a moment. I thought we were selling a car not talking about invading a foreign country. It's so easy to get those two things confused.
For Iraq, "regime change" does not stack up. It sounds like a grudge between Bush and Saddam. Much better, as you have suggested, to make the objective ending the threat to the international community from Iraqi WMD...
I know I am ridiculously--what's the word--not naive, maybe idealistic--ridiculously idealistic sometimes, but is it too much to ask that we don't market war. (For more on marketing and Iraq, see last December's post that talks about a government advisory board report on marketing the "US brand" to Middle Eastern Muslims with gems like this:
How will the U.S. define the role of its "brand" in terms of the needs and wants of key target audiences?Have I mentioned lately that I hate Capitalism?
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What images, icons and symbolic elements will help communicate and enrich this "brand" meaning?