There's an analogy of faith in this. People want to belong to something that makes greatness manifest in our own time, a movement that can show beauty and achievement as more than just traits of the past. If that weren't true, today's masses wouldn't go to the ends of the earth--or, alternatively, blow thousands of bucks after keeping vigil all night on a strip-mall pavement--to it seek out, bring it home and plug it in.
Call me a sceptic. Regardless of its greatness, iphone won't really help you get closer to god. It won't even help you lose weight or develop a better sense of humor. I tried to point these things out to K last night and his response was, "You should just be glad it can't give blow jobs." Indeed I am.
(Cartoon from Joy of Tech, which has plenty more iphone funnies.)